(Den kompletten Artikel gibt es hier.)Under the agreements, Live Nation, EMI and KORN will partner in and share in the results of the band's overall career ? including their recording, publishing, touring, merchandising, sponsorship, and other activities. All parties are incentivized financially and creatively to work with KORN's management company, Beverly Hills-based The Firm, to take a long-term approach to building the KORN brand. Each will use its diverse and significant expertise and resources toward the common goal of bolstering KORN's worldwide presence and value.
'This is about shifting power back to artists by finding strategic partners who are the best in their respective businesses and incentivizing them to work in unison to attain common goals consistent with the band's goals,' said Jeff Kwatinetz, CEO of the The Firm. 'We are thrilled to be in business with Live Nation and especially with its forward-thinking new CEO Michael Rapino. Not only is Live Nation a superb concert promoter, it is a stellar marketing, promotion and production company. This deal allows them to focus not just on selling concert tickets, but on fully investing in the KORN brand."
Was sagt man dazu ... unrockbar?